The Northeast Bites initiative began in 2017 to strengthen the capacity of northern agri-food producers to market their products. This was done by creating partnerships with various producers, processors and chefs across Northern Ontario to develop cohesive, well-rounded recipes that focused on unique northern ingredients. These recipes would be showcased at several events to connect consumers with local products and to help boost sales of Northern Ontario producers and processors. Taste experiences were created to enhance these products and marketing.